When you work with me you can expect
Direct, honest communication and no frills. I value efficiency and like to start projects by determining goals so I can spend my time where it's needed most. You're the expert on your business and your industry, I'm the expert in branding and marketing - it's when we work together that great things happen!
dane lim
With over a decade of experience in marketing, both traditional and digital, I’ve had the opportunity to work with large, established firms along with start-up and scale-up companies. These experiences have been invaluable, providing me with deep insights and industry knowledge. However, I eventually decided to take on a more impactful role by establishing my own consultancy.
In my role as a digital marketing expert, I aim to bridge the gaps I observed in the industry and offer a distinctive and personalized approach to the science and art of branding and digital marketing.
This position allows me to provide tailored solutions that meet the unique needs of each client, combining strategic thinking with digital execution to drive meaningful results.
I’m passionate about leading teams and fostering innovation to achieve outstanding outcomes in the digital marketing landscape.
CLIENTELE
B2B
B2C
END-TO-END
FULL FUNNEL IMPACTFUL RESULTS
Since 2017, I’ve spearheaded multiple projects. Here are some of my highly impactful ones created for the people I’m proud to partner with:
My website: danelim.digital
Reputation Management
ATTRACT
Project Management
SEO
Social Media Marketing
Community Management
HARO
AFFILIATE MARKETING
UI/UX, Sitemap, Wireframes
CONVERT
PRESS RELEASE
INFLUENCER MARKETING
USER GENERATED CONTENT (UGC)
CONVERT
Online Advertising
CMS
G2 ADS | CAPTERRA ADS | SOURCEFORGE ADS
Sales Funnels
CRO
NURTURE
SALES ENABLEMENT
Email Marketing
Design
Tracking
Automation
Technical set-ups
PAYMENT GATEWAYS
CUSTOMER SUPPORT
INTEGRATIONS
SMS MARKETING
INBOUND AND OUTBOUND INTEGRATIONS
CRM
Customer Support
DATA COLLECTION
DATA ANALYSIS
My website: danelim.digital
Full-service Digital Marketing Solutions (end-to-end)
SOLUTIONS I OFFER
Traditional Marketing
Marketing Tech
Branding
Product marketing
Digital Marketing
Tactical Marketing
Sales and Marketing
Growth Marketing
Web development & design
Graphic design
Video production
Awareness
Consideration
Conversion
Retargeting
Pre-Launch
Launch
Post-Launch
Growth
Persona Mapping
Lifecycle Marketing
Sales Funnels
Reputation Management
E-commerce Development
Content Development
Social Media & Community Maangement
SEO (end-to-end + Backlinking)
Vendor Partnership & Review Generation
Media Buying
(Paid Ads, Social Ads, including Divi360, Yandex, Bing Ads)
Marketing Tech (Technical set-ups, automation, APi, integrations et al.)
Conversion Rate optimization - A/B testing; best practice indexes
Data Analytics
Conversion Rate optimization - data translation
Conversion Rate optimization - Optimization Stages
Conversion Rate optimization - Scaling Stages
My website: danelim.digital
PRODUCT MARKETING
REPUTATION MANAGEMENT
WEBSITE DEVELOPMENT
ECOMMERCE DEVELOPMENT
AMAZON END-TO-END
CONTENT DEVELOPMENT
SEO
SEM
SOCIAL MEDIA
COMMUNITY MANAGEMENT
MEDIA BUYING (PAID ADS)
AUTOMATION
CRM END-TO-END
CONVERSION RATE OPTIMIZATION (CRO)
My website: danelim.digital
product marketing TOP CAMPAIGNS
Driving Consumer Engagement
Enhancing B2B Product Visibility
B2B
B2C
- Client Brand: Madimack
- https://madimack.com
- Challenge: The client needed to improve product visibility in a competitive market.
- Strategy: Implemented a comprehensive product information management system and optimized the digital marketing strategy.
- Results: Increased lead generation by 40% and improved product visibility by 30%.
- Client Brand: Porcelain Skin
- https://porcelainskin.com
- Challenge: The client struggled with low consumer engagement and online sales.
- Strategy: Developed engaging content and executed targeted digital marketing campaigns.
- Results: Boosted online sales by 25% and enhanced customer engagement by 50%.
Campaign 1: Enhancing B2B Product Visibility for Madimack
Client Brand: Madimack
Challenge: Madimack, a leading provider of energy-efficient heating solutions, faced challenges in increasing product visibility in a competitive market. Their existing digital presence was insufficient in driving significant traffic and generating quality leads.
Campaign 1: Driving Consumer Engagement for Porcelain Skin
Client Brand: Porcelain Skin
Challenge: Porcelain Skin, a premium skincare brand, faced low consumer engagement and online sales despite having high-quality products. The brand needed a strategy to connect with their target audience more effectively.
Strategy:
- Market Analysis: Conducted a thorough market analysis to identify key competitors, target audience, and potential market opportunities.
- SEO Optimization: Implemented a comprehensive SEO strategy focusing on technical SEO, keyword optimization, and content creation to improve search engine rankings.
- Content Marketing: Developed high-quality, informative content tailored to the needs of their target audience, including whitepapers, case studies, and blog posts.
- Product Information Management: Integrated an advanced product information management system (PIM) to streamline product data across various platforms, ensuring consistency and accuracy.
- LinkedIn Campaigns: Launched targeted LinkedIn advertising campaigns to reach decision-makers in the industry, showcasing the unique value propositions of Madimack’s products.
Strategy:
- Customer Personas: Created detailed customer personas to better understand the target audience’s preferences, behaviors, and pain points.
- Social Media Campaigns: Launched interactive social media campaigns on Instagram and Facebook, including contests, giveaways, and user-generated content to boost engagement.
- Influencer Partnerships: Collaborated with skincare influencers to create authentic content showcasing the benefits of Porcelain Skin products.
- Email Marketing: Designed a segmented email marketing campaign to send personalized product recommendations, skincare tips, and promotional offers.
- Website Optimization: Enhanced the website’s user experience by improving navigation, adding customer reviews, and optimizing the mobile shopping experience.
B2B
Enhancing
PRODUCT VISIBILITY
B2C
Driving
CONSUMER ENGAGEMENT
Results:
- Online Sales: Boosted online sales by 25% within three months.
- Social Media Engagement: Increased social media engagement by 50%, with a significant rise in followers and interactions.
- Email Open Rates: Achieved a 30% increase in email open rates and a 20% increase in click-through rates.
Results:
- Lead Generation: Increased lead generation by 40% within six months.
- Product Visibility: Improved product visibility by 30% in search engine results.
- Engagement: Achieved a 25% increase in engagement on LinkedIn posts and advertisements.
B2B
Streamlining
LEAD NURTURING
LEAD NURTURING
B2C
Boosting
brand loyalty
brand loyalty
ECOMMERCE DEVELOPMENT
toP CAMPAIGNS
END-TO-END DIGITAL MARKETING
My expertise in Ecommerce Development spans various tools and platforms, including Shopify, WooCommerce, Magento, eBay, Walmart and more. I specialize in developing tailored eCommerce strategies that drive measurable results, enhance user experience, and increase online sales.
My website: danelim.digital
B2B
Developing a Shopify Plugin
- Client Brand: Preezie
- https://preezie.com
- Challenge: Develop a commission-based Shopify plugin to enhance client engagement.
- Strategy: Requirement gathering, user journey mapping, UI/UX design, sitemapping, wireframing, development, testing, launch, and post-launch support.
- Results: Increased user engagement by 45%, client satisfaction by 30%, and boosted revenue by 25%.
B2C
Developing an End-to-End Shopify Store
- Client Brand: Leafwell Botanicals
- https://leafwellbotanicals.com
- Challenge: Create a fully functional Shopify store to boost online sales and improve user experience.
- Strategy: Requirement gathering, user journey mapping, UI/UX design, sitemapping, wireframing, Shopify store development, content integration, SEO and performance optimization, testing, launch, and post-launch support.
- Results: Increased online sales by 50%, user engagement by 60%, and customer satisfaction by 35%.
Campaign 1: Developing a Shopify Plugin for Preezie
Client Brand: Preezie
Challenge: Preezie, a leading provider of guided selling solutions, needed to develop a commission-based Shopify plugin to enhance client engagement and streamline the purchasing process.
Campaign 1: Developing an End-to-End Shopify Store for Leafwell Botanicals
Client Brand: Leafwell Botanicals
Challenge: Leafwell Botanicals, a premium wellness brand, needed to develop a fully functional Shopify store to boost online sales and improve their website’s user experience.
- Requirement Gathering: Conducted detailed meetings to understand specific needs and goals.
- User Journey Mapping: Used Lucidchart to map user journeys and identify pain points.
- UI/UX Design: Designed a user-centric interface with Figma, focusing on simplicity and ease of use.
- Sitemapping and Wireframing: Created site maps and wireframes with Balsamiq for clear navigation.
- Development: Built the plugin using Shopify’s development tools and APIs.
- Testing and QA: Conducted thorough testing and user acceptance testing (UAT).
- Launch and Deployment: Launched the plugin on the Shopify App Store with training and documentation.
- Post-Launch Support: Provided ongoing support and optimization based on user feedback
- Requirement Gathering: Conducted detailed meetings to understand brand identity and goals.
- User Journey Mapping: Used Miro to map user journeys and optimize touchpoints.
- UI/UX Design: Designed an engaging interface with Sketch, focusing on brand consistency.
- Sitemapping and Wireframing: Developed site maps and wireframes with MindMeister for seamless navigation.
- Development: Built the Shopify store with custom features and mobile responsiveness.
- Content Integration: Integrated high-quality product images and descriptions.
- SEO and Performance Optimization: Used Google PageSpeed Insights and GTmetrix for optimization.
- Testing and QA: Conducted thorough testing and user acceptance testing (UAT).
- Launch and Deployment: Launched the store with training and documentation.
- Post-Launch Support: Provided ongoing support and optimization based on user feedback
Developing
Shopify Plug-in
Boosting
Online Sales
Results:
- User Engagement: Increased user engagement by 45% due to improved usability.
- Client Satisfaction: Achieved a 30% rise in client satisfaction scores.
- Revenue Growth: Boosted revenue by 25% through the commission-based model.
Results:
- Online Sales: Increased online sales by 50% within three months.
- User Engagement: Boosted user engagement by 60% due to a more intuitive design.
- Customer Satisfaction: Improved customer satisfaction ratings by 35%.
Streamlining
Operations
End-to-end
Shopify Store Build
My website: danelim.digital
WEB APP & WEBsite DEVELOPMENT TOP CAMPAIGNS
Enhancing Brand Image
B2C
B2B
Enhancing User Experience
MY PROCESS
- Client Brand: Aloware
- https://aloware.com
- Challenge: Improve client engagement and streamline communication processes.
- Strategy: User journey mapping, UI/UX design, sitemapping, wireframing, and no-code development.
- Results: Increased user engagement by 45%, client satisfaction by 30%, and reduced communication process times by 25%.
- Client Brand: Nestlé Purina
- https://purina.com
- Challenge: Increase online sales and improve website user experience.
- Strategy: User journey mapping, UI/UX design, sitemapping, wireframing, no-code development, SEO, and performance optimization.
- Results: Increased online sales by 50%, user engagement by 60%, and customer satisfaction by 35%.
TYPES I COVER
Campaign 1: Enhancing User Experience for Aloware
Client Brand: Aloware
Challenge: Aloware, a provider of advanced communication solutions, needed a more intuitive and user-friendly web app to improve client engagement and streamline communication processes.
Campaign 1: Boosting Online Sales for Nestlé Purina
Client Brand: Nestlé Purina
Challenge: Nestlé Purina, a leading pet care brand, needed to boost online sales and improve their website’s user experience.
- User Journey Mapping: Used Miro to map out detailed user journeys, identifying key touchpoints for optimization.
- UI/UX Design: Designed an engaging and user-friendly interface with Sketch.
- Sitemapping and Wireframing: Developed a clear site map and wireframes using MindMeister to ensure seamless navigation.
- User Journey Mapping: Conducted detailed user journey mapping using Lucidchart to understand client interactions and pain points.
- UI/UX Design: Developed a user-centric design with Figma, focusing on simplicy and ease of use.
- Sitemapping and Wireframing: Created a comprehensive site map and wireframes with Balsamiq to ensure clear navigation and functionality.
4. No-Code Development: Built a responsive e-commerce site using Shopify, incorporating custom features without coding.
5. SEO and Performance Optimization: Enhanced SEO and site performance with tools like Google PageSpeed Insights and GTmetrix.
4. No-Code Development: Built the web app using Bubble, allowing for quick iterations and deployment without extensive coding.
5. Performance Optimization: Enhanced app performance using Google PageSpeed Insights to ensure fast load times and smooth operation.
Enhancing
User
Experience
Boosting
Online Sales
Results:
- Online Sales: Increased online sales by 50% within three months.
- User Engagement: Boosted user engagement by 60% due to a more intuitive design.
- Customer Satisfaction: Improved customer satisfaction ratings by 35%.
Results:
- User Engagement: Increased user engagement by 45% due to improved usability.
- Client Satisfaction: Achieved a 30% rise in client satisfaction scores.
- Efficiency: Reduced communication process times by 25%, streamlining client workflows.
Streamlining
Operations
Enhancing
Digital
Presence
My website: danelim.digital
I’ve successfully led end-to-end Amazon marketing campaigns. My expertise spans various tools and platforms, including Amazon Seller Central, Helium 10, Jungle Scout, and more. I specialize in developing tailored marketing strategies that drive measurable results, enhance brand visibility, and increase sales on the Amazon platform.
AMAZON END-TO-END
TOP CAMPAIGNS
END-TO-END DIGITAL MARKETING
B2C
PRODUCT LAUNCH
B2C
Enhancing Brand Image
- Client Brand: Augason Farms
- https://augasonfarms.com
- Challenge: Optimize the Amazon listing for Augason Farms Gluten-Free Black Bean Burger.
- Strategy: Listing audit, keyword research, listing optimization, A+ Content, Amazon PPC, review management, and performance tracking.
- Results: Improved keyword rankings, increased conversion rates by 40%, and boosted sales by 60%.
- Client Brand: PetSafe
- https://www.petsafe.com
- Challenge: Launch the PetSafe Basic In-Ground Pet Fence on Amazon.
- Strategy: Market research, listing creation, A+ Content, Amazon PPC, customer engagement, and performance tracking.
- Results: Achieved top-ranking position, increased sales by 150%, and secured an average rating of 4.5 stars with over 200 positive reviews.
Campaign: Product Launch for PetSafe
Client Brand: PetSafe
PProduct: PetSafe Basic In-Ground Pet Fence
Challenge: Launch the PetSafe Basic In-Ground Pet Fence on Amazon, ensuring high visibility, strong sales performance, and positive customer feedback.
Campaign: Listing Optimization for Augason Farms
Client Brand: Augason Farms
Product: Augason Farms Gluten-Free Black Bean Burger 2 lbs 14 oz No. 10 Can 1 Pack
Challenge: Optimize the Amazon listing for Augason Farms Gluten-Free Black Bean Burger to increase visibility, improve conversion rates, and boost sales.
- Requirement Gathering: Conducted detailed meetings to understand specific needs and goals.
- User Journey Mapping: Used Lucidchart to map user journeys and identify pain points.
- UI/UX Design: Designed a user-centric interface with Figma, focusing on simplicity and ease of use.
- Sitemapping and Wireframing: Created site maps and wireframes with Balsamiq for clear navigation.
- Development: Built the plugin using Shopify’s development tools and APIs.
- Testing and QA: Conducted thorough testing and user acceptance testing (UAT).
- Launch and Deployment: Launched the plugin on the Shopify App Store with training and documentation.
- Post-Launch Support: Provided ongoing support and optimization based on user feedback
- Requirement Gathering: Conducted detailed meetings to understand specific needs and goals.
- User Journey Mapping: Used Lucidchart to map user journeys and identify pain points.
- UI/UX Design: Designed a user-centric interface with Figma, focusing on simplicity and ease of use.
- Sitemapping and Wireframing: Created site maps and wireframes with Balsamiq for clear navigation.
- Development: Built the plugin using Shopify’s development tools and APIs.
- Testing and QA: Conducted thorough testing and user acceptance testing (UAT).
- Launch and Deployment: Launched the plugin on the Shopify App Store with training and documentation.
- Post-Launch Support: Provided ongoing support and optimization based on user feedback
Developing
Product Launch
Boosting
Online Sales
Results:
- Visibility: Achieved a top-ranking position in the Pet Supplies category within the first month.
- Sales Performance: Increased sales by 150% in the first quarter post-launch.
- Customer Feedback: Secured an average rating of 4.5 stars with over 200 positive reviews.
Results:
- Online Sales: Increased online sales by 50% within three months.
- User Engagement: Boosted user engagement by 60% due to a more intuitive design.
- Customer Satisfaction: Improved customer satisfaction ratings by 35%.
Streamlining
Listing Optimization
End-to-end
Shopify Store Build
My website: danelim.digital
My website: danelim.digital
REPUTATION MANAGEMENT TOP CAMPAIGNS
B2B
B2C
Crisis Management
Enhancing Brand Image
- Client Brand: InterSystems
- https://intersystems.com
- Challenge: The client faced a PR crisis due to a data breach, leading to a drop in client trust and media scrutiny.
- Strategy: Developed a crisis communication plan, issued transparent updates, provided media training, conducted client outreach, and secured positive media coverage.
- Results: Achieved balanced media coverage, retained 85% of clients, and restored trust and brand perception within nine months.
- Client Brand: California Home Goods
- https://californiahomegoods.com
- Challenge: The client faced a decline in online reputation due to inconsistent customer service and negative reviews.
- Strategy: Conducted customer service training, engaged proactively on social media, collaborated with influencers, introduced a loyalty program, and encouraged user-generated content.
- Results: Increased average review ratings from 3.8 to 4.7 stars, grew social media followers by 60%, and improved customer satisfaction scores by 35%.
Campaign 1: Enhancing Brand Image for California Home Goods
Client Brand: California Home Goods
Challenge: California Home Goods, a premium home goods brand, faced a decline in online reputation due to inconsistent customer service and a few high-profile negative reviews.
- Reputation Audit: Conducted a comprehensive audit of the brand's online presence, identifying key areas of concern and sources of negative feedback.
- Review Management: Implemented a review management system to actively monitor and respond to online reviews across multiple platforms.
- Customer Feedback Loop: Developed a structured feedback loop, encouraging satisfied clients to leave positive reviews and addressing negative feedback promptly.
- Content Creation: Produced high-quality content, including case studies, testimonials, and thought leadership articles, to showcase InterSystems’ expertise and success stories.
- SEO Optimization: Enhanced SEO efforts to ensure positive content ranked higher in search results, pushing negative content down.
Strategy:
- Customer Service Training: Conducted comprehensive training for customer service teams to ensure consistent and high-quality customer interactions.
- Proactive Engagement: Actively engaged with customers on social media, addressing concerns and showcasing positive customer experiences.
- Influencer Partnerships: Collaborated with lifestyle influencers to create authentic, positive content about California Home Goods products.
- Loyalty Program: Introduced a loyalty program to reward repeat customers and encourage positive reviews.
- User-Generated Content: Encouraged customers to share their positive experiences on social media, amplifying their voices through brand channels.
Strategy:
B2B
crisis management
crisis management
B2C
Driving
CONSUMER ENGAGEMENT
Results:
- Online Reviews: Improved average review ratings from 3.2 to 4.5 stars within six months.
- Client Acquisition: Increased client acquisition by 30% due to enhanced online reputation.
- Engagement: Boosted engagement on social media platforms by 40%, with more positive interactions and shares.
Results:
- Review Ratings: Increased average review ratings from 3.8 to 4.7 stars.
- Social Media Followers: Grew social media followers by 60%, with a significant increase in positive user-generated content.
- Customer Satisfaction: Improved customer satisfaction scores by 35%.
B2B
Building
brand trust
B2C
Boosting
brand loyalty
brand loyalty
SUSTAINABLE END-TO-END SOLUTIONS
PRE-LAUNCH
- Tactical Digital Marketing (end-to-end)
- Market Research
- Visibility Strategies
- Growth Strategies
- Review Generation
Tactical Marketing
Traditional Marketing
- Branding (end-to-end)
- Retail
- TV Ads
- TV Outlet Features & Partnerships
- Testimonials
- Print Publication
- Print Ads
- Go to market strategies (end-to-end)
- Pre-launch > Launch > Post-launch
- E-commerce products
- B2B products and services
Product Marketing
Digital Marketing
- Branding (end-to-end)
- Creative Design (Graphics & Video Editing)
- Website Development (Ui/Ux, Sitemap, Wireframing)
- E-commerce (Amazon, Shopify, Lazada, Shopee, Temu, Ebay, Walmart)
- Lead Generation / Acquisition
- Social Media and Community Management
- SEO (end-to-end from keyword research > content management; including backlinking)
- SEM
- Email Marketing
- Media Buying (Paid Ads; Google Full Suite, Google Ads, Analytics, Tag Manager, Divi360 Ads, Yandex, Bing, Meta, LinkedIn, Pinterest, Reddit, G2, Capterra Ads.
- Conversion Rate Optimization (CRO) (end-to-end).
- Lead Nurturing
- Demand Generation
LAUNCH
Conversion Rate Optimization
AWARENESS
CONSIDERATION
CONVERSION
POST-LAUNCH
RETARGETING
GROWTH
HOW WE COLLABORATE
Data Visualisation
Let's fix up your dashboards and get you the data you need to make crucial decisions.
Consultations
Let me point your business in the right direction, using a mix of foresight and insight.
End-to-end Digital Marketing
Use my years of experience to train team members and/or spearhead projects and campaigns.
Data is key.
In my years as a marketing, branding and design professional, I've learned that data is the difference between companies that survive and those that actually thrive.
My data-driven approach has transformed businesses, dramatically improving their metrics, sales and most importantly, brand love. Take the leap, dive deep into data and get the results you want!
Dane’s comprehensive digital marketing services have significantly boosted our online presence and sales. From SEO to social media management, every aspect of our digital strategy has been meticulously handled. Dane is proactive, knowledgeable, and always available to address our needs. Thanks to her, we saw a 35% increase in our organic traffic within the first three months for Purina.
Dane’s full-service digital marketing approach is nothing short of exceptional. She revamped our website, optimized our content for search engines, and ran highly effective social media campaigns. The results speak for themselves – a 50% increase in our online sales and a dramatic improvement in our brand's visibility.
From PPC campaigns to content marketing, Dane covered all bases to ensure our brand stands out online. Her strategic approach has led to a 40% growth in our website traffic and a noticeable increase in customer engagement.
Mark C.
Nestle
Itsuki T.
K2 Partnering
Karen T.
DFO Global
READY TO SCALE WITH me?
iradanelim@gmail.com
+63 917 129 8881
Manila, Philippines
Makati, Philippines
